“When I came in, I looked at the Mac product and said, ‘Holy crap, we haven’t put one of these out in three years,’” Patzer said. Patzer appeared to fully understand the criticism that’s been leveled against Quicken Essentials (which, to rub salt in the wound, costs $10 more than the more full-featured Quicken Deluxe for Windows), but explained that as the newly installed executive in charge of Quicken, he needed to decide whether to release a limited product now or release nothing until 2011. It’s got access to 8,000 financial institutions-more than twice as many as the previous version-and Intuit says that number will jump to 16,000 “within the next few months.” Quicken Essentials is a new app, re-written entirely using Apple’s development environment, using native interface elements that make the app feel like a lost cousin of iWork. Now here comes the $70 Quicken Essentials for Mac, a new product marching proudly into the maw of a user base that’s ready to tear the product, and Intuit, into tiny little pieces. Quicken Online will be phased out, the company announced in November, to be replaced by. With Patzer in charge, Intuit’s personal-finance group has shown some signs of a change in direction. (Buying a competitor and making its head your new leader-talk about an admission that your own company has lost its way.) It seems the most likely explanation for Intuit buying and immediately installing its founder and CEO, Aaron Patzer, as the new VP and general manager of Intuit’s personal finance group.
#AMAZON QUICKEN ESSENTIALS FOR MAC SOFTWARE#
Perhaps that confusion and intransigence on Intuit’s part was a sign of a larger problem with the management of the company’s software products.
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